apple // instgram launch
For the launch of Apple’s Instagram account, @apple, we brought the ‘Shot on iPhone’ campaign to social media. We curated 38 iPhone photographers from around the world to showcase their eclectic perspectives for the launch of @apple.
PARTNERS
Sam Morrison, Lindsay Cecero, Allison Murphy, Adam Alshin, Antoine Choussat, Masaya Asai, Paul Wysocan, and Woody Smith
AWARDS
2018 Cannes // Gold Lion: Social & Influencer Lions - Co-Creation & User Generated Content
2018 Cannes // Silver Lion: Mobile Lions - Co-Creation & User Generated Content
2018 Cannes // Shortlisted: Mobile Lions - Content for User Engagement
2018 Cannes // Shortlisted: Direct Lions - Digital & Social Co-Creation & User Generated Content
2018 One Show // Silver: Social Media - Social Engagement & User-Generated Content
2018 One Show // Bronze: Social Media - Social Engagement & Community Building
2018 One Show // Merit: Social Media - Branded Social Channel
2018 One Show // Merit: Branded Entertainment - User-Generated Content
PRESS
TIME, Creativity Online, Forbes, Mashable, Variety, & The Verge.
THE LAUNCH GRID
38 iPhone photographers were curated into 8 carousels with an anthem film placed in the center.
THE ANTHEM FILM
Using interviews with each photographer, the anthem film is a relfection of what the @apple account is all about - community and eclectic perspectives.
THE IPHONE PHOTOGRAPHERS
Using photos from 38 iPhone photographers, we created short films that were placed in 8 carousels. These are a few of my favorites.
PHOTO BRIEFS
To continue engagement with the account, we created a series of photography briefs. Users submitted photos, shot on their iPhone's, related to the brief's subject and a week later the best photos would be shared on @apple.
THE SPONSORED POST
To help get the word out, we created a sponsored post on Instagram to give a sneak peak of the @apple account.