apple // instgram launch

For the launch of Apple’s Instagram account, @apple, we wanted to bring the ‘Shot on iPhone’ campaign to social media and more importantly celebrate the users who make it so unique. So we curated 38 iPhone photographers from around the world and showcased their eclectic perspectives for the launch of the @apple account.


2018 Cannes // Gold Lion: Social & Influencer Lions - Co-Creation & User Generated Content
2018 Cannes // Silver Lion: Mobile Lions - Co-Creation & User Generated Content
2018 Cannes // Shortlisted: Mobile Lions - Content for User Engagement
2018 Cannes // Shortlisted: Direct Lions - Digital & Social Co-Creation & User Generated Content

2018 One Show // Silver: Social Media - Social Engagement & User-Generated Content
2018 One Show // Bronze: Social Media - Social Engagement & Community Building
2018 One Show // Merit: Social Media - Branded Social Channel
2018 One Show // Merit: Branded Entertainment - User-Generated Content

Press: TIME, Creativity Online, Forbes, Mashable, Variety, & The Verge.

The Launch Grid

38 iPhone photographers were curated into 8 carousels with an anthem film placed in the center.


The Anthem Film

Using words from interviews with each photographer, the anthem film is a relfection of what the @apple account is all about; community first and eclectic perspectives.

A post shared by apple (@apple) on

The iPhone Photographers

Using photos from 38 iPhone photographers, we turned them into short films that were placed in 8 carousels. These are a few of my favorites.

The Sponsored Post

To help get the word out, we created a sponsored post on Instagram to give a sneak peak of the @apple account.