toyota // 2024 olympic and paralympic games
Toyota believes where you come from matters. That's why they support hundreds of Olympic and Paralympic athletes on their individual journeys, wherever it may take them.
For the 2024 Olympic and Paralympic Games, Toyota created a campaign around their sponsored athletes and the communities that support them.
SEND OFF
The real power of home is felt when you leave it.
Partners: Nomi Malik, Marc d'Avignon, Mike Costello, and Lance Accord (Director)
LOVE CONQUERS ALL
From tragedy to triumph, this is the true story of Alise and Sam Willoughby. Through love, perseverance, and the help of their community, they overcame the odds on their way to the 2024 Olympics.
Partners: Germany Lancaster, Marc d'Avignon, Mike Costello, and Tarsem Singh (Director)
PRINT & OOH
WEB AND SOCIAL
We created a website where fans and athlete community members could submit videos and messages cheering on their Olympic and Paralympic heroes. We also created a series of films that were shared on social.
