wd-40 // 100 headlines

Just before he passed away, Jim Riswold taught me how to write a good headline. In fact, he taught me how to write 100 of them.

To get 100 good headlines approved by Jim I had to write over 500. Below are a handful of my favorites as well as some advice Jim gave in the process.

"Good writing kind of feels like it just happens. Natural. Unforced. It's the way people talk. You know. All the things in these lines.

In the other lines, you sounded like an idiot"