nike // china's children's day

June 1st is Children's Day in China. Schools close down and parents take time off to hang out with their children.

It's often though that parents just give their children gifts rather than getting out and playing with them, as activites involving sports in China are seen as work and not something that can be made fun. So Nike tried to reframe the idea of sports by convincing parents to give their kids the gift of play on Children's Day.